Canonical Correlation Analysis of Unobservable Relationships in the New Product Process

R&D Management, Vol. 20, No. 1, pp. 2-21, January 1990

Posted: 20 Apr 2006

Abstract

Previous studies of success and failure in new product development have examined the effects of numerous variables upon new product outcomes. Some of these variables are controllable by the firm; many are not. This study employs canonical correlation analysis to investigate the nature of the interactions within and between two sets of variables (controllable and environmental) in the new product process. Several insightful implications for new product management are obtained and presented. Among these is the need for production and marketing synergy in new product development.

Keywords: New product development, canonical correlation analysis, product success and failure, product innovation, Project Newprod

Suggested Citation

Calantone, Roger and Di Benedetto, Anthony, Canonical Correlation Analysis of Unobservable Relationships in the New Product Process. R&D Management, Vol. 20, No. 1, pp. 2-21, January 1990. Available at SSRN: https://ssrn.com/abstract=897203

Roger Calantone

Michigan State University ( email )

Agriculture Hall
East Lansing, MI 48824-1122
United States

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