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The Rhetoric of Oliver Williamson's Transaction Cost Economics

Journal of Institutional Economics, Vol. 2, No. 1, 2006

21 Pages Posted: 3 May 2006 Last revised: 23 Oct 2009

Huascar Pessali

Federal University of Parana - Department of Economics

Abstract

Bounded rationality, opportunism, the primacy of markets and the action of economizing are building blocks of Oliver Williamson's Transaction Cost Economics (TCE). As in all intellectual exchanges, Williamson has used a range of argumentative devices to set up and negotiate his basic notions and assumptions with economists. Rhetorical analysis is applied here to study his argumentation in a certain institutional context within economics. Negotiations with the mainstream, with the competence view of the firm and within the New Institutional Economics, for instance, have had an impact on the construction of TCE and are given attention here. Difficult decisions have been made in order to forge ahead with TCE, including whether to uphold some notions (e.g. opportunism) at the cost of leaving others behind (e.g. economics of atmosphere). Rhetorical transactions like this have shaped TCE and its recognition in economics and related areas.

Keywords: rhetoric, transaction costs, transaction cost economics, institutions, Oliver Williamson

JEL Classification: B25, B31, D23

Suggested Citation

Pessali, Huascar, The Rhetoric of Oliver Williamson's Transaction Cost Economics. Journal of Institutional Economics, Vol. 2, No. 1, 2006. Available at SSRN: https://ssrn.com/abstract=899740

Huascar Pessali (Contact Author)

Federal University of Parana - Department of Economics ( email )

Av. Pref. Lothario Meissner, 632
Department of Economics
Curitiba, Parana 80210-170
Brazil
+55 41 33604430 (Phone)

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