The Other CSR: Consumer Social Responsibility

Devinney, Timothy M.; Auger, Pat; Eckhardt, Giana; Birtchnell, Thomas

doi:10.2139/ssrn.901863

The Other CSR: Consumer Social Responsibility

Stanford Social Innovation Review, Fall 2006

Leeds University Business School Working Paper No. 15-04

14 Pages Posted: 17 May 2006 Last revised: 28 Nov 2015

See all articles by Timothy M. Devinney

Timothy M. Devinney

University of Manchester - Alliance Manchester Business School

Giana Eckhardt

Suffolk University - Sawyer School of Management

Thomas Birtchnell

University of Sydney - Centre for the Mind

Date Written: May 1, 2006

Abstract

Recent evidence suggesting consumers don't pull their own weight when it comes to ethical consumerism means that it can be somewhat of a pyrrhic victory for companies seeking to spruce up their social credentials. We discuss the extent to which an onus lies with consumers to help corporations make concrete changes in social responsibility by sticking to their side of the bargain.

Keywords: Social Responsibility, Ethical Consumerism

JEL Classification: A13, M14, M31

Suggested Citation: Suggested Citation

Devinney, Timothy M. and Auger, Pat and Eckhardt, Giana and Birtchnell, Thomas, The Other CSR: Consumer Social Responsibility (May 1, 2006). Stanford Social Innovation Review, Fall 2006, Leeds University Business School Working Paper No. 15-04, Available at SSRN: https://ssrn.com/abstract=901863 or http://dx.doi.org/10.2139/ssrn.901863