The Other CSR: Consumer Social Responsibility

Abstract

Recent evidence suggesting consumers don't pull their own weight when it comes to ethical consumerism means that it can be somewhat of a pyrrhic victory for companies seeking to spruce up their social credentials. We discuss the extent to which an onus lies with consumers to help corporations make concrete changes in social responsibility by sticking to their side of the bargain.

Keywords: Social Responsibility, Ethical Consumerism

JEL Classification: A13, M14, M31