What's in and What's Out: Questions on the Boundaries of the Attitude Construct

10 Pages Posted: 18 May 2006

See all articles by C.W. Park

C.W. Park

University of Southern California - Marshall School of Business

Deborah J. MacInnis

University of Southern California - Marketing Department

Abstract

While comprehensive in nature, Cohen and Reed's integrative attitude model may benefit from an articulation of the boundaries of the attitude construct. As evidence, the present comment focuses on the extent to which attitudes can or should account for hot affect-based brand relationships and stronger forms of behaviors consumers reveal with their brands. The authors recommend that from the boundary conditions of the attitude construct can be elucidated by differentiating attitudes from a construct termed "emotional attachment". Potential differences between these two constructs are articulated.

Keywords: attitude, attachment, brand relationship

JEL Classification: M31

Suggested Citation

Park, Choong Whan and MacInnis, Deborah J., What's in and What's Out: Questions on the Boundaries of the Attitude Construct . Journal of Consumer Research, 2006. Available at SSRN: https://ssrn.com/abstract=902700

Choong Whan Park

University of Southern California - Marshall School of Business ( email )

701 Exposition Blvd
Los Angeles, CA 90089
United States

Deborah J. MacInnis (Contact Author)

University of Southern California - Marketing Department ( email )

Hoffman Hall 701
Los Angeles, CA 90089-1427
United States

Register to save articles to
your library

Register

Paper statistics

Downloads
255
rank
117,670
Abstract Views
1,286
PlumX Metrics
!

Under construction: SSRN citations will be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information