Managing Company Stakeholder Responsibility: Why it Might Be Easier Within Countries than between Countries
35 Pages Posted: 31 May 2006
Date Written: May 2006
This paper looks at how companies might respond to the demands of stakeholders when developing Corporate Social Responsibility (CSR) strategies. Using empirical evidence across five countries we show that stakeholder expectations on CSR do not appear to conflict within countries but are significantly different between countries. We argue that this simplifies management of CSR from a practical perspective since it reduces the variety of CSR policies that companies need to adopt. It also suggests that the theoretical development of the new concept of, 'Company Stakeholder Responsibility,' proposed by Freeman (2006), should focus primarily on international differences in stakeholder characteristics and in particular on the developmental trajectories of respective national business systems and the role of the State.
Keywords: Stakeholder Theory, Corporate Social Responsibility, National Business Systems
JEL Classification: M14, M21, M20, M10
Suggested Citation: Suggested Citation