Spotlight on Affect: Affect and Affective Forecasting in Impulse Control
Journal of Consumer Psychology, Forthcoming
Posted: 2 Jun 2006
The authors propose an alternative conceptualization to the Strack, Werth and Deutsch (2006) model. Their conceptualization considers how the forecasting of emotional outcomes linked to controlling or failing to control impulses impacts self-regulatory behavior. A set of future research questions is identified based on this conceptualization. The proposed model differs from that by Strack et al. (2006) by its focus on (a) affect, (b) impulse control (versus buying) and (c) deliberative processing linked to impulse control (or lack thereof).
Keywords: affect,impulse control, self-regulatory behavior
JEL Classification: M31
Suggested Citation: Suggested Citation