Spotlight on Affect: Affect and Affective Forecasting in Impulse Control

Journal of Consumer Psychology, Forthcoming

Posted: 2 Jun 2006

See all articles by Deborah J. MacInnis

Deborah J. MacInnis

University of Southern California - Marketing Department

Vanessa M. Patrick

University of Georgia - C. Herman and Mary Virginia Terry College of Business

Abstract

The authors propose an alternative conceptualization to the Strack, Werth and Deutsch (2006) model. Their conceptualization considers how the forecasting of emotional outcomes linked to controlling or failing to control impulses impacts self-regulatory behavior. A set of future research questions is identified based on this conceptualization. The proposed model differs from that by Strack et al. (2006) by its focus on (a) affect, (b) impulse control (versus buying) and (c) deliberative processing linked to impulse control (or lack thereof).

Keywords: affect,impulse control, self-regulatory behavior

JEL Classification: M31

Suggested Citation

MacInnis, Deborah J. and Patrick, Vanessa M., Spotlight on Affect: Affect and Affective Forecasting in Impulse Control. Journal of Consumer Psychology, Forthcoming. Available at SSRN: https://ssrn.com/abstract=905935

Deborah J. MacInnis (Contact Author)

University of Southern California - Marketing Department ( email )

Hoffman Hall 701
Los Angeles, CA 90089-1427
United States

Vanessa M. Patrick

University of Georgia - C. Herman and Mary Virginia Terry College of Business ( email )

Brooks Hall
Athens, GA 30602-6254
United States

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