The Israel Cancer Association (a)

7 Pages Posted: 21 Oct 2008

See all articles by Gerry Yemen

Gerry Yemen

University of Virginia - Darden School of Business

June A. West

University of Virginia - Darden School of Business

Abstract

David Levine, vice president of the nonprofit organization Israel Cancer Association (ICA) and director of its annual fundraiser, has just finished watching a relatively new but well-respected muckraking television show called Fact. The program presented a report on the corruption plaguing a major Israeli nonprofit organization. In a simple and convincing manner, Fact contended that the money donated for years by Israeli citizens to soldiers' foundations was used for administrative costs and expense accounts; only a small portion benefited the soldiers. In the A case, Levine speculates on how Fact's report might reflect on his own organization and the financial ramifications it might hold for ICA's forthcoming annual fundraising drive. He does not look forward to tomorrow's meeting with his administrative staff, including his public-relations and marketing groups, concerning whether they should respond to the television report. The B case (UVA-BC-0144) presents the options that the executive team considers. The case series ends with management's decision not to issue a formal response to the report.

Keywords: crisis communication, communication strategy, community relations, ethical issues, media planning, nonprofit organizations

JEL Classification:

Suggested Citation

Yemen, Gerry and West, June A., The Israel Cancer Association (a). , Vol. , pp. 1-7, . Available at SSRN: https://ssrn.com/abstract=907745

Gerry Yemen (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

June A. West

University of Virginia - Darden School of Business ( email )

Box 6550
100 Darden Boulevard
Charlottesville, VA 22906-6550
United States
434-243-7693 (Phone)
434-243-7676 (Fax)

HOME PAGE: http://www.darden.virginia.edu/faculty/west.htm

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