Ford's E-Business Strategy

19 Pages Posted: 21 Oct 2008  

Brandt R. Allen

University of Virginia - Darden School of Business

Abstract

This note is designed to facilitate a discussion and analysis of Ford Motor Company's e-commerce strategy in 1999-2000. It presents an independent analysis of costs and savings along the automotive industry's supply chain, as well as recent information regarding auto dealers' reactions to Ford's e-commerce initiatives.

Keywords: strategy formulation, e-business, supply-chain

JEL Classification:

Suggested Citation

Allen, Brandt R., Ford's E-Business Strategy. , Vol. , pp. 1-19, . Available at SSRN: https://ssrn.com/abstract=907747

Brandt R. Allen (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4842 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/allen.htm

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