Ford's E-Business Strategy
Brandt R. Allen
University of Virginia - Darden School of Business
This note is designed to facilitate a discussion and analysis of Ford Motor Company's e-commerce strategy in 1999-2000. It presents an independent analysis of costs and savings along the automotive industry's supply chain, as well as recent information regarding auto dealers' reactions to Ford's e-commerce initiatives.
Number of Pages in PDF File: 19
Keywords: strategy formulation, e-business, supply-chain
Date posted: October 21, 2008