19 Pages Posted: 21 Oct 2008
This note is designed to facilitate a discussion and analysis of Ford Motor Company's e-commerce strategy in 1999-2000. It presents an independent analysis of costs and savings along the automotive industry's supply chain, as well as recent information regarding auto dealers' reactions to Ford's e-commerce initiatives.
Keywords: strategy formulation, e-business, supply-chain
Suggested Citation: Suggested Citation
Allen, Brandt R., Ford's E-Business Strategy. , Vol. , pp. 1-19, . Available at SSRN: https://ssrn.com/abstract=907747