Narrative Presentation: Telling the Company Story
2 Pages Posted: 21 Oct 2008
The Narrative Presentation Assignment offers students an opportunity to gain firsthand experience with an essential managerial communication skill: storytelling. The assignment gives guidelines for developing a "company story" presentation as an icebreaker assignment, with the performance goal of establishing an initial comfort level with delivery. The assignment suggests storytelling's broad range of business applications. Paired with Peer Feedback Assignment (UVA-BC-0164), which is supplemented by Triad Conference with Instructor (UVA-BC-0165).
Telling the Company Story
Management Communication (MC) begins with an introduction to communication strategy and the role of stories in business. Storytelling can be applied strategically in many managerial contexts and should be recognized as an essential managerial communication skill. For this assignment, you are asked to tell an impressive and concise story about a company that interests you and the audience. This assignment gives you an opportunity to:
· apply the communication strategy model;
· learn storytelling skills; and
. . .
Keywords: Management Communication, Communication Strategy, Presentation skills
Suggested Citation: Suggested Citation