Narrative Presentation: Telling the Company Story

2 Pages Posted: 21 Oct 2008

See all articles by Elizabeth A. Powell

Elizabeth A. Powell

University of Virginia - Darden School of Business

James Rubin

University of Virginia – Darden Graduate School of Business Administration

Abstract

The Narrative Presentation Assignment offers students an opportunity to gain firsthand experience with an essential managerial communication skill: storytelling. The assignment gives guidelines for developing a "company story" presentation as an icebreaker assignment, with the performance goal of establishing an initial comfort level with delivery. The assignment suggests storytelling's broad range of business applications. Paired with Peer Feedback Assignment (UVA-BC-0164), which is supplemented by Triad Conference with Instructor (UVA-BC-0165).

Excerpt

UVA-BC-0163

NARRATIVE PRESENTATION:

Telling the Company Story

Management Communication (MC) begins with an introduction to communication strategy and the role of stories in business. Storytelling can be applied strategically in many managerial contexts and should be recognized as an essential managerial communication skill. For this assignment, you are asked to tell an impressive and concise story about a company that interests you and the audience. This assignment gives you an opportunity to:

· apply the communication strategy model;

· learn storytelling skills; and

. . .

Keywords: Management Communication, Communication Strategy, Presentation skills

Suggested Citation

Powell, Elizabeth A. and Rubin, James, Narrative Presentation: Telling the Company Story. Darden Case No. UVA-BC-0163. Available at SSRN: https://ssrn.com/abstract=907754

Elizabeth A. Powell (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-982-2730 (Phone)

HOME PAGE: http://www.darden.edu/faculty/Powell.htm

James Rubin

University of Virginia – Darden Graduate School of Business Administration ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4830 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/rubin.htm

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