Abstract

https://ssrn.com/abstract=907772
 
 

Footnotes (6)



 


 



Novo Nordisk: Focusing the Corporate Brand


James Rubin


University of Virginia – Darden Graduate School of Business Administration

Susanna Beranova


affiliation not provided to SSRN

Majken Schultz


Copenhagen Business School - Department of Economics

Mary Hatch


affiliation not provided to SSRN


Darden Case No.: UVA-BC-0192

Abstract:     
Kare Schultz, COO of Denmark's Novo Nordisk, must choose one of several scenarios for focusing the company's corporate brand.

Number of Pages in PDF File: 38

Keywords: brand management

JEL Classification:


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Date posted: October 21, 2008  

Suggested Citation

Rubin, James and Beranova, Susanna and Schultz, Majken and Hatch, Mary, Novo Nordisk: Focusing the Corporate Brand. Darden Case No.: UVA-BC-0192. Available at SSRN: https://ssrn.com/abstract=907772

Contact Information

James Rubin (Contact Author)
University of Virginia – Darden Graduate School of Business Administration ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4830 (Phone)
HOME PAGE: http://www.darden.virginia.edu/faculty/rubin.htm

Susanna Beranova
affiliation not provided to SSRN
No Address Available
Majken Schultz
Copenhagen Business School - Department of Economics ( email )
Dalgas Have 15
DK- 2000 Frederiksberg C
Denmark
Mary Hatch
affiliation not provided to SSRN
No Address Available
Feedback to SSRN


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