Euronext Nv: The Fight for Liffe (a)
19 Pages Posted: 21 Oct 2008
Euronext NV has a battle on its hands as it seeks to gain scale and scope in order to survive industry consolidation. A seemingly perfect acquisition opportunity has presented itself, and Euronext will have to persuade the London International Financial Futures and Options Exchange (LIFFE) to choose its bid over the bids of bigger and better-known rivals in London and Frankfurt. The A case focuses on the issues of cross-cultural communication and management and the interplay between high-level strategy and communication. See also the B (UVA-BC-0197) and C (UVA-BC-0198) cases.
Keywords: mergers and acquisitions
Suggested Citation: Suggested Citation