Euronext N.V.: The Fight for Liffe (C)

2 Pages Posted: 21 Oct 2008

See all articles by Elizabeth A. Powell

Elizabeth A. Powell

University of Virginia - Darden School of Business

Alexandra Ranson

affiliation not provided to SSRN

Abstract

In the C case, the CEO of LIFFE explains why LIFFE picked Euronext as the winner of the auction. See also the A (UVA-BC-0196) and B (UVA-BC-0197) cases.

Keywords: mergers and acquisitions, communications, cross-cultural, strategy

JEL Classification:

Suggested Citation

Powell, Elizabeth A. and Ranson, Alexandra, Euronext N.V.: The Fight for Liffe (C). UVA-BC-0198. Available at SSRN: https://ssrn.com/abstract=907775

Elizabeth A. Powell (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-982-2730 (Phone)

HOME PAGE: http://www.darden.edu/faculty/Powell.htm

Alexandra Ranson

affiliation not provided to SSRN

No Address Available

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