Euronext N.V.: The Fight for Liffe (C)
2 Pages Posted: 21 Oct 2008
In the C case, the CEO of LIFFE explains why LIFFE picked Euronext as the winner of the auction. See also the A (UVA-BC-0196) and B (UVA-BC-0197) cases.
Keywords: mergers and acquisitions, communications, cross-cultural, strategy
Suggested Citation: Suggested Citation