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Comcast Corporation's Merger with At&T Broadband

24 Pages Posted: 21 Oct 2008  

L. J. Bourgeois III

University of Virginia - Darden School of Business

Nicholas Goodman

affiliation not provided to SSRN

John Wynne

affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Abstract

In December 2001, after a six-month process of vying for AT&T's Broadband, the president of cable operator Comcast Corporation, had just received word that Comcast's $72-billion offer had won the auction. Comcast, the cable industry's third-largest operator, would merge with industry leader AT&T Broadband to form a company with more than $20 billion in revenue and an unparalleled distribution (a presence in 22 of the nation's top 25 markets). Now the presidents of both companies began to consider their post-merger integration strategies. What was important and how should they prioritize their activities? How could they get all stakeholders to understand the rationale for the deal and its business goals and excited about the new AT&T Comcast?

Excerpt

UVA-BP-0480

Comcast Corporation's Merger with AT&T Broadband

We will be the company to look to first for the communications products and services that connect people to what's important in their lives.

—Comcast credo

Introduction

In December 2001, Brian Roberts, president of cable operator Comcast Corporation, walked out of the New York offices of AT&T's law firm, Wachtell Lipton, wondering what to do next. After a six-month process of vying for the nation's largest cable operator, AT&T Broadband, Roberts had just received word that Comcast's $ 72 billion offer had won the auction. Comcast, the cable industry's third largest operator, would merge with industry leader AT&T Broadband to form a company with more than $ 20 billion in revenue and unparalleled distribution with a presence in 22 of the nation's top 25 markets (see Exhibit 1 for combined presence).

. . .

Keywords: Strategy, mergers and acquistions, post-merger integration, industry consolidation

Suggested Citation

Bourgeois, L. J. and Goodman, Nicholas and Wynne, John, Comcast Corporation's Merger with At&T Broadband. Darden Case No. UVA-BP-0480. Available at SSRN: https://ssrn.com/abstract=907954

L. Jay Bourgeois III (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4833 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/bourgeois.htm

Nicholas Goodman

affiliation not provided to SSRN

No Address Available

John Wynne

affiliation not provided to SSRN

No Address Available

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