Comcast Corporation's Merger with At&Amp;T Broadband

23 Pages Posted: 21 Oct 2008  

L. J. Bourgeois III

University of Virginia - Darden School of Business

Nicholas Goodman

affiliation not provided to SSRN

John Wynne

affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Abstract

In December 2001, Comcast won the auction to acquire AT&T Broadband. The $72-billion winning bid would combine Comcast, the country's third-largest cable operator, with the industry leader. Comcast Corp. President Roberts and Comcast Cable President Burke had to consider post-merger-integration strategies. This case examines (1) how government legislation can affect the competitive dynamics of an industry, (2) the difficulties companies face in integrating senior-management teams with different management styles and companies with different cultures, (3) integrating complementary products with low opportunity to cross-sell and achieve cost savings, (4) establishing "success metrics" for a defensive acquisition, and (5) understanding how integration activities can send signals across a corporation.

Keywords: post merger integration

Suggested Citation

Bourgeois, L. J. and Goodman, Nicholas and Wynne, John, Comcast Corporation's Merger with At&Amp;T Broadband. Darden Case No. UVA-BP-0480. Available at SSRN: https://ssrn.com/abstract=907954

L. Jay Bourgeois III (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4833 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/bourgeois.htm

Nicholas Goodman

affiliation not provided to SSRN

No Address Available

John Wynne

affiliation not provided to SSRN

No Address Available

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