Shorebank and Indecorp (B)

7 Pages Posted: 21 Oct 2008

See all articles by Elizabeth A. Powell

Elizabeth A. Powell

University of Virginia - Darden School of Business

Sheila McMillen

affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Abstract

The B case (see also the A [E-0120] and C [E-0122] cases) opens with Shorebanks decision not to pursue Indecorp, though by the end of the case Shorebank is reconsidering its decision. In the meantime, OmniBanc, a relatively small black-owned bank based in Michigan, makes a bid for Indecorp. To gain support for its bid, OmniBancs public-relations efforts focus on retaining black ownership of the institution. Although the bid is ultimately unsuccessful, it raises the question of who should lend in the African American community.

Keywords: community relations, corporate social responsibility, minorities in business, public relations/publicity

Suggested Citation

Powell, Elizabeth A. and McMillen, Sheila, Shorebank and Indecorp (B). Darden Case No. UVA-E-0121. Available at SSRN: https://ssrn.com/abstract=908393

Elizabeth A. Powell (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-982-2730 (Phone)

HOME PAGE: http://www.darden.edu/faculty/Powell.htm

Sheila McMillen

affiliation not provided to SSRN

No Address Available

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