8 Pages Posted: 21 Oct 2008
This set of cases (see also the A [UVA-E-0172] and C [UVA-E-0174] cases) describes the dilemma of a small Belgian detergent company that, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. The company then built an environmentally sustainable factory. The cases raise the following questions: Can such companies compete in green markets? Is an environmentally self-contained factory viable or feasible?
Keywords: sustainable business
Suggested Citation: Suggested Citation
Larson, Andrea and Werhane, Patricia H. and Reichart, Joel and Spiro, Lisa, Ecover and Green Marketing (B). Darden Case No. UVA-E-0173. Available at SSRN: https://ssrn.com/abstract=908437