Ecover and Green Marketing (C)

6 Pages Posted: 21 Oct 2008

See all articles by Andrea Larson

Andrea Larson

University of Virginia - Darden School of Business

Patricia H. Werhane

University of Virginia - Darden School of Business

Joel Reichart

Berkeley College; Independent

Lisa Spiro

University of Virginia - Darden School of Business

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Abstract

This set of cases (see also the A [UVA-E-0172] and B [UVA-E-0173] cases) describes the dilemma of a small Belgian detergent company that, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. The company then built an environmentally sustainable factory. The cases raise the following questions: Can such companies compete in green markets? Is an environmentally self-contained factory viable or feasible?

Keywords: sustainable business

Suggested Citation

Larson, Andrea and Werhane, Patricia H. and Reichart, Joel and Spiro, Lisa, Ecover and Green Marketing (C). UVA-E-0174, Available at SSRN: https://ssrn.com/abstract=908438

Andrea Larson (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/larson.htm

Patricia H. Werhane

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4840 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/werhane.htm

Joel Reichart

Berkeley College ( email )

55 Rifle Camp Road
Woodlawn Park, NJ 07424
United States

Independent ( email )

Lisa Spiro

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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