Internet Privacy Research: Framework, Review and Opportunities

Abstract

Increased Internet traffic and the sophistication of companies in tracking that traffic have made privacy as a critical issue in electronic commerce (e-commerce), and in turn spawned a number of research works in the literature. Despite this, what is lacking is an effort to understand the relationships among the various studies. The purpose of this paper is to consider the fields of information systems, business and marketing, and provide a framework for the research works that have dealt with three main stakeholders, namely customer, company and government, as well as the interaction arising among them. We review the literature and identify opportunities for future research.

Keywords: Privacy, Review, E-commerce, Research Opportunities