Regulating Search Engines: Taking Stock and Looking Ahead

Yale Journal of Law & Technology, Vol. 9, p. 124, 2006

Berkman Center Research Publication No. 2006-03

36 Pages Posted: 20 Jun 2006

See all articles by Urs Gasser

Urs Gasser

Harvard University - Berkman Klein Center for Internet & Society

Abstract

The use of search engines has become almost as important as e-mail as a primary online activity. Arguably, search engines are among the most important gatekeepers in today's digitally networked environment. Thus, it does not come as a surprise that the evolution of search technology and the diffusion of search engines have been accompanied by a series of conflicts among stakeholders such as search operators, content creators, consumers/users, activists, and governments.

This paper outlines the history of the technological evolution of search engines and explores the responses of the U.S. legal system to the search engine phenomenon in terms of both litigation and legislative action. The analysis reveals an emerging law of search engines. As the various conflicts over online search intensify, heterogeneous policy debates have arisen concerning what forms this emerging law should ultimately take. This paper offers a typology of the respective policy debates, sets out a number of challenges facing policy-makers in formulating search engine regulation, and concludes by offering a series of normative principles which should guide policy-makers in this endeavor.

Keywords: search engine, regulation, emerging legal issues, information quality, diversity, autonomy

JEL Classification: D83, L50, L86, M37, M14

Suggested Citation

Gasser, Urs, Regulating Search Engines: Taking Stock and Looking Ahead. Yale Journal of Law & Technology, Vol. 9, p. 124, 2006; Berkman Center Research Publication No. 2006-03. Available at SSRN: https://ssrn.com/abstract=908996

Urs Gasser (Contact Author)

Harvard University - Berkman Klein Center for Internet & Society ( email )

Harvard Law School
23 Everett, 2nd Floor
Cambridge, MA 02138
United States

HOME PAGE: https://cyber.harvard.edu/people/ugasser

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
913
Abstract Views
5,825
rank
25,710
PlumX Metrics