Emissions Trading at Atlantic Energy

21 Pages Posted: 21 Oct 2008

See all articles by Andrea Larson

Andrea Larson

University of Virginia - Darden School of Business

Stephen Keach

University of Virginia - Darden School of Business

Karan Capoor

University of Virginia - Darden School of Business

Abstract

This case engages students in a real decision context: an electric utility evaluates the opportunities in emissions trading. It exposes students to fast-changing markets for pollution credits and to the environmental and economic benefits thereof.

Excerpt

UVA-ENT-0042

EMISSIONS TRADING AT ATLANTIC ENERGY

Nolan Darien walked into his neat Charlotte office, switched on his computer and checked his email “Inbox.” He saw an email marked “Urgent” that Joel Herendon, the VP of Environment, had received from the CEO and forwarded. The email read:

Nolan,

Please dig up some background information and draft action items for a reply to Max's email. Top priority as you can see. I'll need a memo in my box by COB tomorrow on how we should approach this.

Thanks, Joel

. . .

Keywords: entrepreneurship, government regulation, organizational change, social responsibility, strategy formulation

Suggested Citation

Larson, Andrea and Keach, Stephen and Capoor, Karan, Emissions Trading at Atlantic Energy. Darden Case No. UVA-ENT-0042. Available at SSRN: https://ssrn.com/abstract=909025

Andrea Larson (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/larson.htm

Stephen Keach

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Karan Capoor

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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