John &Quot;Rooster&Quot; Clagett: Visual Training Solutions Group, Inc. (B)

2 Pages Posted: 21 Oct 2008

See all articles by Gregory B. Fairchild

Gregory B. Fairchild

University of Virginia - Darden School of Business

Gerry Yemen

University of Virginia - Darden School of Business

Richard Banyard

University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Abstract

What makes an industry attractive? What role do innovation and entrepreneurial initiative play in building and sustaining a new business in a competitive industry? The A case (UVA-ENT-0059) presents a 14-year veteran of the U.S. Navy, John "Rooster" Clagett, who left his career as a fighter pilot to pursue a business career--a step that has landed him where he is at the moment--as founder and president of Visual Training Solutions Group (VTSG). Clagett's current product offering is a virtual-reality training system designed for fighter pilots. While VTSG has several current government contracts, all of them are due to deliver in the next few months, leaving the pipeline dry in the near future. Rooster is concerned that he may not have the funding to meet his working-capital needs through the end of the year. In addition to the tactical issue of working capital, Rooster is faced with a decision about the future direction of the company. His product has started to gain traction, and large competitors are starting to take notice. Rooster sees several options: forging ahead and taking the large players head on, creating a plan to try to partner with them, or taking his innovative product in a different direction and industry. He is unsure of the competitive environment in the e-learning industry. Is that industry an attractive place for him to compete? He had gained a foothold in the Department of Defense because of his unique knowledge, but would he be as successful outside his comfort zone? The B case offers a short epilogue revealing Rooster's success in meeting his funding needs, his decision to stay in the defense industry, and the birth of strategic alliances with several large defense contractors.

Keywords: entrepreneurs, competitive analysis, competition, entrepreneurial finance, entrepreneurial management, entrepreneurship, innovation management, strategic alliance, product management, working-capital management

Suggested Citation

Fairchild, Gregory B. and Yemen, Gerry and Banyard, Richard, John &Quot;Rooster&Quot; Clagett: Visual Training Solutions Group, Inc. (B). Darden Case No. UVA-ENT-0060. Available at SSRN: https://ssrn.com/abstract=909035

Gregory B. Fairchild (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/fairchild.htm

Gerry Yemen

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Richard Banyard

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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