Renault-Volvo Strategic Alliance (B): September 1993

15 Pages Posted: 21 Oct 2008

See all articles by Robert F. Bruner

Robert F. Bruner

University of Virginia - Darden School of Business

Robert E. Spekman

University of Virginia - Darden School of Business

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Abstract

The B case concerns the initial announcement of merger terms between the two firms and the first steps taken to "sell" the merger to Volvo's stockholders. The tasks for the student are to evaluate the merger terms, identify potential obstacles, and suggest an action plan by which Volvo's CEO might achieve shareholder support for the merger. See also the A (UVA-G-0480), C (UVA-G-0482), D (UVA-G-0483), and B (abridged; UVA-G-0484) cases.

Keywords: acquisitions, joint ventures, leadership, mergers, international case

Suggested Citation

Bruner, Robert F. and Spekman, Robert E., Renault-Volvo Strategic Alliance (B): September 1993. Darden Case No.: UVA-G-0481, Available at SSRN: https://ssrn.com/abstract=909931

Robert F. Bruner (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-3823 (Phone)
434-924-0714 (Fax)

HOME PAGE: http://faculty.darden.edu/brunerb/

Robert E. Spekman

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4860 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm

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