Renault-Volvo Strategic Alliance (D): December 2, 1993, and Beyond

9 Pages Posted: 21 Oct 2008

See all articles by Robert F. Bruner

Robert F. Bruner

University of Virginia - Darden School of Business

Robert E. Spekman

University of Virginia - Darden School of Business

Abstract

The D case briefly presents the epilogue: the board withdraws the merger proposal and Volvo's CEO of 20 years resigns; the strategic alliance is dissolved; and Volvo embarks on a new strategy, focused on the automotive industry. The task for the student is to assess the reasons for dissolving the alliance, the merits of Volvo's new strategy, and the causes of Gyllenhammar's downfall. See also the A (UVA-G-0480), B (UVA-G-0481), C (UVA-G-0482), and B (abridged; UVA-G-0484) cases.

Keywords: acquisitions, joint ventures, leadership, mergers, international case, diversity

JEL Classification:

Suggested Citation

Bruner, Robert F. and Spekman, Robert E., Renault-Volvo Strategic Alliance (D): December 2, 1993, and Beyond. Darden Case No.: UVA-G-0483, Available at SSRN: https://ssrn.com/abstract=909933

Robert F. Bruner (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-3823 (Phone)
434-924-0714 (Fax)

HOME PAGE: http://faculty.darden.edu/brunerb/

Robert E. Spekman

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4860 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm

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