Procter &Amp; Gamble: The Wal-Mart Partnership (B)

3 Pages Posted: 21 Oct 2008

See all articles by Mark E. Parry

Mark E. Parry

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Yoshinobu Sato

University of Marketing and Distribution Sciences

Abstract

This case supplements the A case (UVA-M-0452) by describing events in the disposable-diaper market from June 1994 to October 1994.

Keywords: marketing strategy, pricing

Suggested Citation

Parry, Mark E. and Sato, Yoshinobu, Procter &Amp; Gamble: The Wal-Mart Partnership (B). UVA-M-0455, Available at SSRN: https://ssrn.com/abstract=910059 or http://dx.doi.org/10.2139/ssrn.910059

Mark E. Parry (Contact Author)

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing ( email )

5110 Cherry St.
Kansas City, MO 64110
United States

Yoshinobu Sato

University of Marketing and Distribution Sciences ( email )

Kobe 651-2188
Japan

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