Download This PaperProcter &Amp; Gamble: The Wal-Mart Partnership (B)
3 Pages Posted: 21 Oct 2008
Abstract
This case supplements the A case (UVA-M-0452) by describing events in the disposable-diaper market from June 1994 to October 1994.
Keywords: marketing strategy, pricing
Suggested Citation: Suggested Citation
Do you have a job opening that you would like to promote on SSRN?
Recommended Papers
-
The Discriminatory Incentives to Bundle in the Cable Television Industry
-
Nearly Optimal Pricing for Multiproduct Firms
By Chenghuan Sean Chu, Phillip Leslie, ...
-
Price Discrimination and Copyright Law: Evidence from the Introduction of Dvds
-
The Welfare Effects of Bundling in Multichannel Television Markets
By Gregory S. Crawford and Ali Yurukoglu
-
Monopoly Quality Degradation and Regulation in Cable Television
By Gregory S. Crawford and Matthew Shum
-
The Use of Full-Line Forcing Contracts in the Video Rental Industry
-
The Use of Full-Line Forcing Contracts in the Video Rental Industry