Ibm and Apple Computer Alliance (B)
13 Pages Posted: 21 Oct 2008
This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The B case looks at IBM's history and examines the alliance from its viewpoint.
Keywords: conflict management, strategic alliance, strategic planning, technology management, diversity issues
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