Ibm and Apple Computer Alliance (D) Epilogue: 1995-96

8 Pages Posted: 21 Oct 2008

See all articles by Robert E. Spekman

Robert E. Spekman

University of Virginia - Darden School of Business

Lane Crowder

affiliation not provided to SSRN

Katarina Paddack

affiliation not provided to SSRN

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Abstract

The D case provides the epilogue to the story of the alliance between IBM and Apple. See also the A (UVA-M-0509), B (UVA-M-0510), and C (UVA-M-0511) cases.

Keywords: conflict management, strategic alliance, strategic planning, technology management

Suggested Citation

Spekman, Robert E. and Crowder, Lane and Paddack, Katarina, Ibm and Apple Computer Alliance (D) Epilogue: 1995-96. UVA-M-0512, Available at SSRN: https://ssrn.com/abstract=910074

Robert E. Spekman (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4860 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm

Lane Crowder

affiliation not provided to SSRN

No Address Available

Katarina Paddack

affiliation not provided to SSRN

No Address Available

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