Telezoo (C): Feast or Famine?
18 Pages Posted: 21 Oct 2008
The C case is the final case in the series that traces the growth of this Internet start-up. The firm has now entered the economic decline of the late 1990s and has been caught in the collapse of the telecom industry. The case explores the options available to Murville and describes how Telezoo can come back from the brink. It also examines the crash of the telecom industry and places Telezoo's challenges within this larger context. See also the A (UVA-M-0651) and B (UVA-M-0652) cases.
Keywords: channesl of distribution, marketing strategy, internet marketing
Suggested Citation: Suggested Citation