Telezoo (C): Feast or Famine?

18 Pages Posted: 21 Oct 2008

See all articles by Robert E. Spekman

Robert E. Spekman

University of Virginia - Darden School of Business

Abstract

The C case is the final case in the series that traces the growth of this Internet start-up. The firm has now entered the economic decline of the late 1990s and has been caught in the collapse of the telecom industry. The case explores the options available to Murville and describes how Telezoo can come back from the brink. It also examines the crash of the telecom industry and places Telezoo's challenges within this larger context. See also the A (UVA-M-0651) and B (UVA-M-0652) cases.

Keywords: channesl of distribution, marketing strategy, internet marketing

JEL Classification:

Suggested Citation

Spekman, Robert E., Telezoo (C): Feast or Famine?. UVA-M-0662, Available at SSRN: https://ssrn.com/abstract=910094

Robert E. Spekman (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4860 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm

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