18 Pages Posted: 21 Oct 2008
This case can be used to show students the importance of market definition, segmentation, targeting, and positioning to the success of a firm. It may also be used to (re)introduce students to the issues surrounding marketplace diversity.
Keywords: diversity, management of, entrepreneurship, market position, segmentation, positioning
Suggested Citation: Suggested Citation
Henderson, Geraldine R. and Cannon, Cheri, Emerge Magazine: The Business of Ethnic Publishing. , Vol. , pp. 1-18, . Available at SSRN: https://ssrn.com/abstract=910103