13 Pages Posted: 21 Oct 2008
This case details the founding of the Points of Light Foundation, starting with the initial idea put forth by President George H. W. Bush. The original mission of the foundation was to encourage more Americans to become involved in community service. The case illustrates how the consulting firm McKinsey and Company lent management expertise to assist with the early development of the new nonprofit. The case also explores whether Points of Light, once established, should join forces with another national nonprofit to expand its services. Students learn about fundraising and also about the pitfalls of reliance on large chunks of government funding.
Keywords: nonbusiness marketing, nonprofit organizations, diversity case, strategic planning
Suggested Citation: Suggested Citation
Lowenthal, Lucy J. and Terry, Kathryn, Points of Light Foundation. Darden Case No.: UVA-NP-0069. Available at SSRN: https://ssrn.com/abstract=910354