British Airways - Usair (B): Structuring a Global Strategic Alliance

10 Pages Posted: 21 Oct 2008

See all articles by Thomas MacAvoy

Thomas MacAvoy

affiliation not provided to SSRN

Lynn Isabella

University of Virginia - Darden School of Business

Ted Forbes

affiliation not provided to SSRN

Robert E. Spekman

University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Abstract

This case, a follow-up to the A case (UVA-OB-0584), presents the decisions made by the coordination team and provides a vehicle to discuss their appropriateness.

Keywords: international operations, organizational structure, international case

Suggested Citation

MacAvoy, Thomas and Isabella, Lynn and Forbes, Ted and Spekman, Robert E., British Airways - Usair (B): Structuring a Global Strategic Alliance. UVA-OB-0585, Available at SSRN: https://ssrn.com/abstract=910421

Thomas MacAvoy (Contact Author)

affiliation not provided to SSRN

Lynn Isabella

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4818 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/isabella.htm

Ted Forbes

affiliation not provided to SSRN

No Address Available

Robert E. Spekman

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4860 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm

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