How to Do Strategic Supply-Chain Planning
Sloan Management Review, Vol. 45, No. 1, pp. 69-75, Fall 2003
24 Pages Posted: 23 Jun 2006
Senior managers formulate strategy to maximize shareholder value; supply chain planners run optimization models to minimize costs. Combining scenario planning with supply-chain planning achieves the best of both worlds, which leads to long-term competitive advantage.
Keywords: capacity risk, scenario planning, supply chain planning, network design, optimization
JEL Classification: C61, D81, M10, M11
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