NYT Pub Com (B)
11 Pages Posted: 21 Oct 2008
The B case in this series (see also the A [UVA-OB-0591] and C [UVA-OB-0593] cases) describes the changes that Bob Bellhouse, general manager of the public telephone business of New York Telephone, made in response to a series of difficult problems he faced: increasing competition, poor morale, significant financial losses, severe vandalism, and a traditional mind-set. Results are not shown so thatb students may discuss whether they think these changes will make a difference (i.e., work). A CD-ROM with clips describing several aspects of the department accompanies the series (UVA-OB-0591M).
Keywords: new technology, management of, organizational change
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