Wipro Technologies Europe (a)

10 Pages Posted: 21 Oct 2008

See all articles by Gerry Yemen

Gerry Yemen

University of Virginia - Darden School of Business

Martin N. Davidson

University of Virginia - Darden School of Business

Heather Wishik

University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Abstract

How does the new president of an IT division of a global company that originally sold cooking oil attract, develop, and retain key talent in the quickly changing high-tech business? This story illustrates the cultural challenges of transforming an Indian company in order to enhance its global effectiveness. The A case demonstrates some of the methods Wipro Technologies used to leverage differences in the workforce to create competitive advantages for the firm. The B case (UVA-OB-0763) further describes some of Sudip Nandy's ideas for business growth. In the C case (UVA-OB-0778), which updates the business situation to late 2002, Nandy reviews more strategies. Wipro illustrates the importance of national culture and ethnicity issues to everything a large corporation does, including its own culture of origin, the cultures of its potential customers, and the cultures of its employees. This case series lends itself well to unfolding the Hofstede cultural model during class.

Keywords: software, diversity, management of, human resources, management of, leadership, organizational development, organizational behavior, Crosscultural Behavior

Suggested Citation

Yemen, Gerry and Davidson, Martin N. and Wishik, Heather, Wipro Technologies Europe (a). Darden Case No. UVA-OB-0755. Available at SSRN: https://ssrn.com/abstract=911087

Gerry Yemen (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Martin N. Davidson

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4483 (Phone)
434-243-5020 (Fax)

HOME PAGE: http://www.darden.virginia.edu/faculty/Davidson.htm

Heather Wishik

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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