Martha Stewart: Whipping Up a Storm (B)

7 Pages Posted: 21 Oct 2008

See all articles by Gerry Yemen

Gerry Yemen

University of Virginia - Darden School of Business

Erika Hayes James

University of Virginia - Darden School of Business

Lynn Perry Wooten

University of Michigan, Stephen M. Ross School of Business

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Abstract

This (B) case updates students on the post conviction situation of Martha Stewart and MSO. After the verdict, MSO stock prices plunged 23 percent. Were these financial problems just bumps in the road for MSO? Would Stewart make a comeback? She had created a good brand and product lineshould her image be back up front and center? The situation presents an opportunity for students to understand that leadership mindset does not consist of going from crisis to crisis but anticipating and shaping your organization.

Keywords: crisis management, communication process, corporate strategy, leadership, public relations/publicity, strategy formulation

Suggested Citation

Yemen, Gerry and James, Erika Hayes and Wooten, Lynn Perry, Martha Stewart: Whipping Up a Storm (B). Darden Case No. UVA-OB-0812. Available at SSRN: https://ssrn.com/abstract=911124

Gerry Yemen (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Erika Hayes James

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4796 (Phone)
434-924-0714 (Fax)

HOME PAGE: http://www.darden.virginia.edu/faculty/james.htm

Lynn Perry Wooten

University of Michigan, Stephen M. Ross School of Business ( email )

701 Tappan Street
Ann Arbor, MI MI 48109
United States
734-763-0486 (Phone)

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