Martha Stewart: Whipping Up a Storm (B)
7 Pages Posted: 21 Oct 2008
This (B) case updates students on the post conviction situation of Martha Stewart and MSO. After the verdict, MSO stock prices plunged 23 percent. Were these financial problems just bumps in the road for MSO? Would Stewart make a comeback? She had created a good brand and product lineshould her image be back up front and center? The situation presents an opportunity for students to understand that leadership mindset does not consist of going from crisis to crisis but anticipating and shaping your organization.
Keywords: crisis management, communication process, corporate strategy, leadership, public relations/publicity, strategy formulation
Suggested Citation: Suggested Citation