Download This PaperShumway, Horch, and Sager (B)
4 Pages Posted: 21 Oct 2008
Abstract
In the B case, the consultant looks at historical data for five consumer magazines (Health, Better Homes and Gardens, Working Woman, Country Living, and True Story). For each one, she tries to determine the best method of forecasting circulation that also makes sense in light of external factors. See also the A case (UVA-QA-0396).
Keywords: forecasting, diverse protagonist, female, sales forecasting, diversity case, strategic planning, diversity
JEL Classification:
Suggested Citation: Suggested Citation
Samuel E. Bodily (Contact Author)
University of Virginia - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4813 (Phone)
434-293-7677 (Fax)
HOME PAGE: http://www.darden.virginia.edu/faculty/bodily.htm
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