Shumway, Horch, and Sager (B)

Bodily, Samuel E.; Weatherford, Larry

Shumway, Horch, and Sager (B)

UVA-QA-0397

4 Pages Posted: 21 Oct 2008

See all articles by Samuel E. Bodily

Samuel E. Bodily

University of Virginia - Darden School of Business

Larry Weatherford

University of Wyoming - College of Business

Abstract

In the B case, the consultant looks at historical data for five consumer magazines (Health, Better Homes and Gardens, Working Woman, Country Living, and True Story). For each one, she tries to determine the best method of forecasting circulation that also makes sense in light of external factors. See also the A case (UVA-QA-0396).

Keywords: forecasting, diverse protagonist, female, sales forecasting, diversity case, strategic planning, diversity

JEL Classification:

Suggested Citation: Suggested Citation

Bodily, Samuel E. and Weatherford, Larry, Shumway, Horch, and Sager (B). , Vol. , pp. 1-4, . Available at SSRN: https://ssrn.com/abstract=911862