Acp, Inc. (B)

3 Pages Posted: 21 Oct 2008

See all articles by Samuel E. Bodily

Samuel E. Bodily

University of Virginia - Darden School of Business

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Abstract

This case can be used with the A case (UVA-QA-0430) to extend the "first-cut" decision analysis into issues of risk management and consideration of options to stop the project.

Keywords: decision analysis, marketing research, probability, risk management, sensitivity analysis, uncertainty

Suggested Citation

Bodily, Samuel E., Acp, Inc. (B). Darden Case No. UVA-QA-0431. Available at SSRN: https://ssrn.com/abstract=911869

Samuel E. Bodily (Contact Author)

University of Virginia - Darden School of Business ( email )

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HOME PAGE: http://www.darden.virginia.edu/faculty/bodily.htm

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