6 Pages Posted: 1 Dec 2006
This paper presents the profile of the Internet banking adopter in Malaysia based on a large-scale survey. A logistic model is used to estimate the probability of a bank customer adopting Internet banking. The profile of the adopter is constructed using demographic, social economic and technological capacity indicators. The method is a very simple one, which can be used by financial institutions to gain better understanding of their own Internet banking customers.
Suggested Citation: Suggested Citation
Annamalah, Sanmugam, Profile of an Internet Banking Adopter. Journal of Internet Banking and Commerce, Forthcoming. Available at SSRN: https://ssrn.com/abstract=912997
By Pankaj Gupta