Rhetoric Unlobotomized: Transformation of Terministic Screens (Part 2 of 3 in the Rhetoric Series)

15 Pages Posted: 10 Jul 2006

See all articles by David C. Logan

David C. Logan

University of Southern California - Marshall School of Business

Halee Fischer-Wright

CultureSync; University of Colorado

Date Written: July 6, 2006

Abstract

Historically, rhetoric as an art has been considered both weak and nefarious. The authors, in a three part series on rhetoric, describe the "lobotomization" of rhetoric, its true power, and its applications with individuals and organizations. The second part of this paper covers the nature of humans and their relationship with language, including the automatic formation of two parts of the rhetorical person: character armor (or identity) and terministic screens (or webs of words). Character armor is how we want others to see us, while terministic screens is the means through which we see the world. This paper sets the stage for viewing organizations in rhetorical terms, which is the topic of the third paper.

Keywords: Rhetoric, Corporate Culture, Leadership, Organizational Behavior, Organizational Change

JEL Classification: D23, M14

Suggested Citation

Logan, David C. and Fischer-Wright, Halee, Rhetoric Unlobotomized: Transformation of Terministic Screens (Part 2 of 3 in the Rhetoric Series) (July 6, 2006). Barbados Group Working Paper No. 06-06. Available at SSRN: https://ssrn.com/abstract=915321 or http://dx.doi.org/10.2139/ssrn.915321

David C. Logan (Contact Author)

University of Southern California - Marshall School of Business ( email )

Bridge Hall 300
Los Angeles, CA 90089
United States
310-625-1551 (Phone)

Halee Fischer-Wright

CultureSync ( email )

1801 Century Park East
Los Angeles, CA 90067
United States

University of Colorado ( email )

4200 E. Ninth Avenue
Denver, CO 80262
United States

Register to save articles to
your library

Register

Paper statistics

Downloads
803
rank
27,564
Abstract Views
3,145
PlumX