A Framework for Organizational Success

Posted: 17 Jul 2006

See all articles by Hershey H. Friedman

Hershey H. Friedman

Brooklyn College of the City University of New York

Linda Weiser Friedman

Baruch College, CUNY - Zicklin School of Business; CUNY - The Graduate Center


The contention of this paper is that the marketing concept is but one aspect of a philosophy of business referred to by the authors as the framework for organizational success. This framework maintains that the marketing concept must work together with good management approaches and with ethical business practices in order to satisfy the needs and wants of the various publics of the organization - customers, employees, suppliers, society - and, in the long run, ensure the satisfaction of the needs of the organization itself. The authors propose that focusing on one concept, and ignoring the other two aspects, is not likely to promote organizational success.

Keywords: marketing concept, ethical business practices, organizations

JEL Classification: L20, L21, M31

Suggested Citation

Friedman, Hershey H. and Friedman, Linda Weiser, A Framework for Organizational Success. Journal of Business Ethics, Vol. 7, No. 3, pp. 219-221, March 1988, Available at SSRN: https://ssrn.com/abstract=916368

Hershey H. Friedman

Brooklyn College of the City University of New York ( email )

Linda Weiser Friedman (Contact Author)

Baruch College, CUNY - Zicklin School of Business ( email )

17 Lexington Avenue
New York, NY 10010
United States

HOME PAGE: http://cisnet.baruch.cuny.edu/friedman/

CUNY - The Graduate Center

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