Marketing Underutilized Plant Species for the Benefit of the Poor: A Conceptual Framework

IFPRI Environmental and Protection Technology (EPT) Discussion Paper No. 154

54 Pages Posted: 19 Jul 2006

See all articles by Guillaume P. Gruère

Guillaume P. Gruère

International Food Policy Research Institute

Alessandra Giuliani

Bioversity International

Melinda Smale

Bioversity International; International Maize And Wheat Improvement Center (CIMMYT)

Date Written: June 2006

Abstract

Modern crop production is based on only a few plant species. Particularly in marginal environments of developing agricultural economies, many less well-known agricultural or non-timber forest species, continue to be grown, managed or collected, thus contributing to the livelihood of the poor and to agricultural biodiversity. Some of these species, called underutilized plant species, are characterized by the fact that they are locally abundant in developing countries but globally rare, that scientific information and knowledge about them is scant, and that their current use is limited relative to their economic potential. In this paper, we first identify the economic factors that cause these plants to be 'underutilized'. Based on this analysis, we propose a classification of underutilized plant species based on the relationship of the observed to the potential economic value of the species, and the presence or absence of and constraints to output markets. Then, focusing on a subset of underutilized plant species with market potential, we identify three necessary conditions for the successful commercialization of underutilized plant species for the benefit of the poor: demand expansion, increased efficiency of supply and marketing channels, and a supply control mechanism. This conceptual framework is intended to provide a basis for an empirical assessment of marketing solutions for underutilized plant species among the rural poor in developing economies.

Keywords: underutilized species, agricultural biodiversity, agricultural marketing, agricultural development, niche markets

JEL Classification: Q13, O13

Suggested Citation

Gruère, Guillaume P. and Giuliani, Alessandra and Smale, Melinda, Marketing Underutilized Plant Species for the Benefit of the Poor: A Conceptual Framework (June 2006). IFPRI Environmental and Protection Technology (EPT) Discussion Paper No. 154. Available at SSRN: https://ssrn.com/abstract=916572 or http://dx.doi.org/10.2139/ssrn.916572

Guillaume P. Gruère (Contact Author)

International Food Policy Research Institute ( email )

2033 K Street, NW
Washington, DC 20006
United States

Alessandra Giuliani

Bioversity International ( email )

Via dei Tre Denari 427/a
Maccarese, 00057
Italy

Melinda Smale

Bioversity International ( email )

Via dei Tre Denari 427/a
Maccarese, 00057
Italy

International Maize And Wheat Improvement Center (CIMMYT)

Apdo. Postal 6-641
Texcoco, El Batan 06600
Mexico

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