Is Doing Good Good for You? How Corporate Charitable Contributions Enhance Revenue Growth
New York University - Stern School of Business
College of William and Mary - Mason School of Business
University of Texas at Dallas - School of Management
September 1, 2008
This study examines the impact of corporate philanthropy growth on sales growth using a large sample of charitable contributions made by U.S. public companies from 1989 through 2000. Applying Granger causality tests, we find that charitable contributions are significantly associated with future revenue, whereas the association between revenue and future contributions is marginally significant at best. We then identify the mechanism underlying our findings. Our results are particularly pronounced for firms that are highly sensitive to consumer perception, where individual consumers are the predominant customers. In addition, we document a positive relationship between contributions and customer satisfaction. Overall, our evidence suggests that corporate philanthropy, under certain circumstances, furthers firms' economic objectives.
Number of Pages in PDF File: 40
Keywords: corporate philanthropy, revenue growth, customer satisfaction, social responsibility, causality tests
JEL Classification: M14, M40, M48, L31
Date posted: July 27, 2006 ; Last revised: January 26, 2009
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