Linkwell Telesystems Leadership Through Innovation - a Case Study on Innovative and Entrepreneurial Practices by an Indian SME
21 Pages Posted: 31 Jul 2006
Date Written: August 15, 2006
Linkwell telesystems private limited was established in the year 1993, with a bold step by the first generation entrepreneur promoted by Mr. A. K. Prasad. It was he who took the advantage of liberalized economy and the telecom policy of 1994. The need was to have telecom products that would revolutionise the burning need of Indian consumers. As a result it ventured into manufacturing and marketing of products of PCO (payphone) products in India, with a vision of excelling the best Technology feature based products. While Me. Prasad set the tone from a single PCO it rose and expanded to multi-range of PCO (payphone) products under the brand name of VISIONTEK. The product advantage pioneered by LINKWELL steered the company to spread its base to every nook and corner of India with a customer base of 100,000 plus.
Linkwell Telesystems, a professionally managed company, entered the high potential field of telecommunications a decade ago that has admired the power of innovation. The introduced STD and ISD Payphones in the market under the brand name Visiontek and are leaders in the Indian Market, truly an enterprise engaged in innovation.
Keywords: Innovative Practices, Intrinsic Motivation, Entrepreneurial Competency, Opportunity recognition & Orientation, Innovation
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