What's in a Name? The Economics, Law and Politics of Geographical Indications for Foods and Beverages

Abstract

Romeo may indeed have believed that a rose by any other name would smell as sweet, but would a feta cheese by any other name sell as well in the supermarket? Producers from a particular region who have acquired a reputation for quality, and see others cashing in on that reputation, clearly think that there it is well worth seeking protection for their names. Should this be a universal phenomenon? Or is it limited to a few wines and cheeses produced by European farmers? In the brave new world of global markets and multilateral food regulations the framework for the treatment of such geographical indications (GIs) is still under construction. And the decisions chosen could have significant impacts on farmers and consumers in all countries.