Impact of On-Field Football Success on the Off-Field Financial Performance of Afl Football Clubs

19 Pages Posted: 18 Aug 2006

See all articles by Matt Pinnuck

Matt Pinnuck

University of Melbourne - Department of Accounting and Business Information Systems

Brad Potter

University of Melbourne - Faculty of Business and Economics

Abstract

In this study, we examine the factors that contribute to the financial performance of clubs in the Australian Football League over the period from 1993 to 2002. Primarily, we examine the association between the on-field football success of clubs and their level of off-field financial performance. We find that match attendance is positively related to both short-term and long-term success of football clubs and also to the uncertainty as to the match outcome (i.e. the expected closeness of the match). We also find that club membership is highly persistent and is positively related to both the past football success of the club and the marketing expense incurred. Finally, we find that there is a significant association between the level of marketing revenue and the level of on-field success in the prior 2 years.

Suggested Citation

Pinnuck, Matthew and Potter, Bradley Nathan, Impact of On-Field Football Success on the Off-Field Financial Performance of Afl Football Clubs. Accounting and Finance, Vol. 46, No. 3, pp. 499-517, September 2006, Available at SSRN: https://ssrn.com/abstract=925315 or http://dx.doi.org/10.1111/j.1467-629X.2006.00179.x

Matthew Pinnuck (Contact Author)

University of Melbourne - Department of Accounting and Business Information Systems ( email )

Victoria
Melbourne, Victoria 3010 3010
Australia

Bradley Nathan Potter

University of Melbourne - Faculty of Business and Economics ( email )

Victoria, 3010
Australia

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