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Creativity (Ideas) Management in Industrial R&D Organizations: A Crea-Political Process Model and an Empirical Illustration of Corus RD&T

14 Pages Posted: 20 Aug 2006  

Han Bakker

Erasmus University Rotterdam - Rotterdam Institute of Social Education (RISO)

Kees Boersma

Erasmus University Rotterdam - Rotterdam Institute of Social Education (RISO)

Sytse Oreel

SME (Dutch Steel Company)

Abstract

Creativity management is a crucial topic to consider in the debate about the innovative research department. Against the background of discussions about individual creativity and organizational commitment, this article argues that the creative process in organizations is a matter of political strategies. The ideator literally has to sell his/her idea. The article therefore comes up with a crea-political process model in which there is ample room for the thought that ideas emerge and survive within a social-political context. In addition, the crea-political process model is used to analyse the way in which the Corus Group Research Development and Technology (RD&T) department has implemented an electronic idea-management system. The system, called eureka!, has been designed as a straightforward platform to capture, review, evaluate and select creative ideas. The findings challenge the literature on idea management in organizations to consider the political activities of ideators in the whole process of creativity.

Suggested Citation

Bakker, Han and Boersma, Kees and Oreel, Sytse, Creativity (Ideas) Management in Industrial R&D Organizations: A Crea-Political Process Model and an Empirical Illustration of Corus RD&T. Creativity and Innovation Management, Vol. 15, No. 3, pp. 296-309, September 2006. Available at SSRN: https://ssrn.com/abstract=925463 or http://dx.doi.org/10.1111/j.1467-8691.2006.00397.x

Han Bakker (Contact Author)

Erasmus University Rotterdam - Rotterdam Institute of Social Education (RISO) ( email )

Burgemeester Oudlaan 50
3000 DR Rotterdam, Zuid-Holland 3062PA
Netherlands

Kees Boersma

Erasmus University Rotterdam - Rotterdam Institute of Social Education (RISO) ( email )

Burgemeester Oudlaan 50
3000 DR Rotterdam, Zuid-Holland 3062PA
Netherlands
+020 598 6769 (Phone)

HOME PAGE: http://www.fsw.vu.nl/Organisatie/index.cfm/home_page.cfm/subsectionid/8A533CE6-2A39-47DE-8CA7F859D99

Sytse Oreel

SME (Dutch Steel Company) ( email )

No Address Available

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