Website Quality and Corporate Financial Performance
26 Pages Posted: 22 Aug 2006
Date Written: July 2006
The paper explores the relationship between the quality of a company's website and aspects of corporate financial performance. A specialised commercial survey instrument is used to measure the quality of website for listed UK manufacturing companies, which is then compared with financial ratio performance. A significant relationship between financial gearing and website quality is observed, consistent with the findings of parallel studies using corporate narratives.
Keywords: website, internet, in-links, narrative, performance
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