Website Quality and Corporate Financial Performance

26 Pages Posted: 22 Aug 2006

See all articles by Paul Watkins

Paul Watkins

Edith Cowan University

Malcolm Smith

Edith Cowan University - School of Accounting, Finance and Economics

Date Written: July 2006

Abstract

The paper explores the relationship between the quality of a company's website and aspects of corporate financial performance. A specialised commercial survey instrument is used to measure the quality of website for listed UK manufacturing companies, which is then compared with financial ratio performance. A significant relationship between financial gearing and website quality is observed, consistent with the findings of parallel studies using corporate narratives.

Keywords: website, internet, in-links, narrative, performance

Suggested Citation

Watkins, Paul and Smith, Malcolm, Website Quality and Corporate Financial Performance (July 2006). Available at SSRN: https://ssrn.com/abstract=925593 or http://dx.doi.org/10.2139/ssrn.925593

Paul Watkins

Edith Cowan University ( email )

Pearson St.
Churchlands 6018 WA, Victoria
Australia

Malcolm Smith (Contact Author)

Edith Cowan University - School of Accounting, Finance and Economics ( email )

100 Joondalup Drive
Joondalup, WA 6027
Australia
08 6304 5263 (Phone)

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