E-Fulfillment and Multi-Channel Distribution – a Review

38 Pages Posted: 23 Dec 2006

See all articles by Niels Agatz

Niels Agatz

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Moritz Fleischmann

University of Mannheim, Business School

J.A.E.E. van Nunen

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM); Erasmus Research Institute of Management (ERIM)

Date Written: August 22, 2006

Abstract

This review addresses the specific supply chain management issues of Internet fulfillment in a multi-channel environment. It provides a systematic overview of managerial planning tasks and reviews corresponding quantitative models. In this way, we aim to enhance the understanding of multi-channel e-fulfillment and to identify gaps between relevant managerial issues and academic literature, thereby indicating directions for future research. One of the recurrent patterns in today’s e-commerce operations is the combination of ‘bricks-and-clicks’, the integration of e-fulfillment into a portfolio of multiple alternative distribution channels. From a supply chain management perspective, multi-channel distribution provides opportunities for serving different customer segments, creating synergies, and exploiting economies of scale. However, in order to successfully exploit these opportunities companies need to master novel challenges. In particular, the design of a multi-channel distribution system requires a constant trade-off between process integration and separation across multiple channels. In addition, sales and operations decisions are ever more tightly intertwined as delivery and after-sales services are becoming key components of the product offering.

Keywords: Distribution, E-fulfillment, Literature Review, Online Retailing

Suggested Citation

Agatz, Niels A.H. and Fleischmann, Moritz and van Nunen, Jo, E-Fulfillment and Multi-Channel Distribution – a Review (August 22, 2006). ERIM Report Series Reference No. ERS-2006-042-LIS. Available at SSRN: https://ssrn.com/abstract=925984

Niels A.H. Agatz

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands

Moritz Fleischmann (Contact Author)

University of Mannheim, Business School ( email )

University of Mannheim
P.O. Box 10 34 62
Mannheim, 68131
Germany

Jo Van Nunen

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands

HOME PAGE: http://people.fbk.eur.nl/jnunen/personal/

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738
3000 DR Rotterdam
Netherlands

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