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What is Strategy: A Multiparadigmatic Approach for the Discipline

Banco Central do Brasil Working Paper No.96

49 Pages Posted: 24 Aug 2006  

Anthero Moraes Meirelles

Banco Central do Brasil


A short review of the literature discusses different approaches on strategy, their agreeded and disagreeded points, and also discusses the foundations that are used to separate multiple perspectives on the subject according to several scholars. The paradigm distinction proposed by Burrell & Morgan (1979) is used to refine the discussion on the disagreements that involve the discipline and to reveal gaps in its theoretical development. Finally, a multiparadigmatic approach is suggested, seeking to reconcile different theoretical positions and to enrich the understanding on the theme.

Notes: Downloadable document is in Portuguese.

Keywords: strategy, multiparadigmatic approach

JEL Classification: M10

Suggested Citation

Meirelles, Anthero Moraes, What is Strategy: A Multiparadigmatic Approach for the Discipline. Available at SSRN:

Anthero Moraes Meirelles (Contact Author)

Banco Central do Brasil ( email )

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SBS Quadra 3 Bloco B - Edificio-Sede
Brasilia, Distr. Federal 70.000-000

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