Estimation of the Frequency of the Commercial Advertisement Optimum Moments

Applied Stochastic Models and Data Analysis, Vol. 2, 2001

5 Pages Posted: 6 Sep 2006

See all articles by Elisabeta Jaba

Elisabeta Jaba

Alexandru Ioan Cuza University of Iasi- Faculty of Economics and Business Administration

Dana Serban

affiliation not provided to SSRN

Danut Vasile Jemna

Alexandru Ioan Cuza University - Faculty of Economics and Business Administration

Abstract

The aim of the study is to verify if the fall of the intensity of the impact of publicity on the intret of the purchaser concerning a product lance is uniform one day has the other or if it presents a certain specificity. The results of research, bases on the graphic method, the analysis of the regression and the analysis of the variance, put in evidence the demonstration of some regularite specific A the series of Fibonacci.

Keywords: Publicite, Sondage, Regression et Corelation, Serie de Fibonacci, Moment

JEL Classification: C20, C21, C50, C51

Suggested Citation

Jaba, Elisabeta and Serban, Dana and Jemna, Danut Vasile, Estimation of the Frequency of the Commercial Advertisement Optimum Moments. Applied Stochastic Models and Data Analysis, Vol. 2, 2001, Available at SSRN: https://ssrn.com/abstract=928571

Elisabeta Jaba (Contact Author)

Alexandru Ioan Cuza University of Iasi- Faculty of Economics and Business Administration ( email )

Bd. Carol I no.22
Iasi, RO-700505
Romania

Dana Serban

affiliation not provided to SSRN ( email )

No Address Available

Danut Vasile Jemna

Alexandru Ioan Cuza University - Faculty of Economics and Business Administration ( email )

Bd. Carol I no.22
Iasi, RO-700505
Romania

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