Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Marketing Letters, Vol. 16, Fall 2006

Posted: 13 Sep 2006

See all articles by Amar Cheema

Amar Cheema

University of Virginia (UVA), McIntire School of Commerce

Shyam Sunder

Yale University - School of Management; Yale University - Cowles Foundation

Peter T. L. Popkowski Leszczyc

University of Alberta - Department of Marketing, Business Economics & Law

Rajesh Bagchi

Pamplin College of Business, Virginia Tech

Richard P. Bagozzi

University of Michigan, Stephen M. Ross School of Business

James C. Cox

Georgia State University - Department of Economics

Utpal M. Dholakia

Rice University - Jesse H. Jones Graduate School of Business

Eric Greenleaf

New York University (NYU) - Department of Marketing

Amit Pazgal

Rice University

Michael H. Rothkopf

Rutgers University, Piscataway

Michael Shen

Independent

Robert Zeithammer

University of California, Los Angeles (UCLA) - Anderson School of Management

Abstract

With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand and explain consumer behavior in auctions. We also highlight specific research streams that could contribute towards enriching existing economic models of bidding behavior in emerging market mechanisms.

Keywords: auctions, bidding, economic psychology, social dynamics, experimental economics

Suggested Citation

Cheema, Amar and Sunder, Shyam and Popkowski Leszczyc, Peter T. L. and Bagchi, Rajesh and Bagozzi, Richard P. and Cox, James C. and Dholakia, Utpal M. and Greenleaf, Eric and Pazgal, Amit I. and Rothkopf, Michael H. and Shen, Michael and Zeithammer, Robert, Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions. Marketing Letters, Vol. 16, Fall 2006. Available at SSRN: https://ssrn.com/abstract=929476

Amar Cheema (Contact Author)

University of Virginia (UVA), McIntire School of Commerce ( email )

125 Ruppel Drive
Charlottesville, VA 22903
United States
434-924-4350 (Phone)

HOME PAGE: http://www.commerce.virginia.edu/faculty/cheema

Shyam Sunder

Yale University - School of Management ( email )

165 Whitney Avenue
P.O. Box 208200
New Haven, CT 06520-8200
United States
203-432-6160 (Phone)

HOME PAGE: http://www.som.yale.edu/faculty/sunder/

Yale University - Cowles Foundation

Box 208281
New Haven, CT 06520-8281
United States

Peter T. L. Popkowski Leszczyc

University of Alberta - Department of Marketing, Business Economics & Law ( email )

Edmonton, Alberta T6G 2R6
Canada
780-492-1866 (Phone)
780-492-3325 (Fax)

HOME PAGE: http://www.bus.ualberta.ca/ppopkowski/

Rajesh Bagchi

Pamplin College of Business, Virginia Tech ( email )

1016 Pamplin Hall
Blacksburg, VA 24061
United States

Richard P. Bagozzi

University of Michigan, Stephen M. Ross School of Business ( email )

701 Tappan Street
Ann Arbor, MI MI 48109
United States

James C. Cox

Georgia State University - Department of Economics ( email )

P.O. Box 3992
Atlanta, GA 30302-3992
United States
404-651-8888 (Phone)
404-651-0425 (Fax)

Utpal M. Dholakia

Rice University - Jesse H. Jones Graduate School of Business ( email )

6100 South Main Street
P.O. Box 1892
Houston, TX 77005-1892
United States

Eric Greenleaf

New York University (NYU) - Department of Marketing ( email )

Henry Kaufman Ctr
44 W 4 St.
New York, NY
United States

Amit I. Pazgal

Rice University ( email )

6100 South Main Street
Houston, TX 77005-1892
United States

Michael H. Rothkopf

Rutgers University, Piscataway ( email )

Rutgers Business School and RUTCOR
Rutcor Modular Bldg, Room 121
Piscataway, NJ 08854
United States
732-445-0266 (Phone)
732-445-5472 (Fax)

Michael Shen

Independent

No Address Available

Robert Zeithammer

University of California, Los Angeles (UCLA) - Anderson School of Management ( email )

110 Westwood Plaza
Los Angeles, CA 90095-1481
United States

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